Herbert Matter

Poster for THE VISUAL LANGUAGE OF HERBERT MATTER, documentary film produced by piXiu Films and directed by Reto Caduff.

Herbert Matter, Swiss photographer and graphic designer, is the author of the most emblematic modern Swiss photograhic posters. In 1936 Herbert Matter emigrated to the US, where he worked as a photographer for Vogue and Harper’s Baazar. During the second world war he was commissioned by the US government to design propaganda posters. In 1944, he became the design consultant at Knoll, molding its graphic identity for over 12 years. In 1952, he joined the Yale faculty as professor of photography and graphic design.